Client
NYPIRG / Food and Water Watch
Year

2017

Deliverables
Logo
Website
Digital Design
Print collateral
Ads

Integrated Campaign.

New York Governor Andrew Cuomo directed energy regulators to subsidize three unprofitable nuclear power plants to help meet the state’s climate goals. The bailout is estimated to cost $7.6 billion over 12 years, paid for with increases to New Yorkers’ electric bills. The money goes to plant owner and Fortune 100 company Exelon. Environmental champions Food & Water Watch and New York Public Interest Research Group hired Fenton to launch and run Stop the Cuomo Tax, a campaign to get Gov. Cuomo to abandon the bailout and build a real clean energy plan.

Website

The website had a legislative focus to advance the campaign in Albany by putting the call-to-action front and center.

Stop the Cuomo Tax

Social Media Graphics