Art Direction for Awareness Campaign.
FXB International spearheads a unique model of supporting the world’s most vulnerable children in the face of global poverty and the AIDS epidemic. Grounded in the philosophy of self-determination, their pioneering approach to helping people lift themselves out of extreme poverty has a proven track-record of delivering long-term and sustainable results. Although well-known in Europe, FXB’s important work remained under the radar in the United States.
Throughout 2015, my team at Fenton was tasked with improving the visibility of FXB in the United States. We created a set of tools that worked together to elevate awareness among influencers and the general public.
We evolved the FXB branding and messaging for the US audience and created a brand new Guidelines document.