Ryan Cassidy Graphic Design

Identity – West End Salon

Ryan — Wed, 05 Oct 2011 19:32:23 +0000

West End Salon in Provincetown, MA was featured on Bravo’s Tabatha’s Salon Takeover. They were in desperate need to update their branding and website after so much national exposure. I created a crisp “seaside resort” style for them.

Logo for 2011

Business Cards

Facebook Banner

Website

Bespoke Identity and Direct Mail

Ryan — Wed, 05 Oct 2011 17:30:47 +0000

Bespoke History creates hard-bound books for families and companies. They are more than a family tree, but rather a collection of stories, memories, research, interviews and rich imagery. I created the logo to convey a classic feeling of heritage and family roots.

I also did the web design for Bespoke History.

Editorial Design – Bespoke History

Ryan — Tue, 04 Oct 2011 21:32:29 +0000

Bespoke History is a company that creates customized books. They delve deep into genealogical history to tell the story of families using compelling visual and written layouts.

For their self-promotion, I created a small hard-bound book rich with patterns reminiscent of wallpapers from grandma’s house. Each page was printed CMYK over a solid silver spot color.

Embossed hard cover with paper book wrap

Inside Pages

Inside Cover:

Web Design – West End Salon

Ryan — Tue, 04 Oct 2011 19:00:31 +0000

The new website for West End Salon incorporates their new branding for 2011. This salon was featured on Bravo’s Tabatha’s Salon Takeover and needed a big update. I developed a WordPress site for Dougie and his team.

Direct Mail for Allegra Printing

Ryan — Mon, 03 Oct 2011 18:07:17 +0000

Allegra Print & Imaging needed something different to market their services. I made a marketing piece that was sent to prospective clients which showed the story of the company and how it has changed over the years. The design incorporates vintage printing press photos at the start, and more advanced technology as the book unfolds.

To grab attention, I had the book drilled and bound with screws.

Web Design – Express Communications

Ryan — Sun, 02 Oct 2011 18:41:16 +0000

Express Communications website is re-designed every year to keep up with current trends and technology. For 2011 we used WordPress and customized the site for a clean, fun look. Each section contains a photo montage advertising the services.

This is a screenshot of 2010’s site:

Menu Design for Fire+Ice

Ryan — Sun, 02 Oct 2011 18:16:12 +0000

FiRE+iCE Restaurant is known for it’s quirky and fun atmosphere. They wanted their drink menu to to be fun and memorable, actually something that they wouldn’t mind if the customer stole!

I used a matchbook as inspiration and created an over-sized matchbook menu. Each page has a match-head tab at the top.

Print Design – Austin Powder

Ryan — Sat, 01 Oct 2011 19:55:23 +0000

Austin Powder is an international company that makes explosives. These designs are for direct mail pieces, electronic mail banners, and interior trade show graphics.

Wedding Invitations

Ryan — Wed, 21 Sep 2011 01:38:08 +0000

Custom-designed wedding invitations add a personal touch to a couple’s special day.

Branding – Monterey Bay Colors

Ryan — Fri, 16 Sep 2011 02:29:13 +0000

Monterey Bay Colors in California needed a logo for their new mobile car painting service. They needed a logo for business collateral and a car graphic that would be read well from a distance.

Rebranding Express Communications

Ryan — Thu, 15 Sep 2011 20:57:20 +0000

Redesign of Express Communications, a Cape Cod based printing, distribution and design company. The paper airplane was made more 3-dimensional and the text was updated with gradient and shadow treatments.

Logo

Business Cards

Website

(see more here)

Logo Design – Nuline and Cad Solutions

Ryan — Wed, 14 Sep 2011 18:53:57 +0000

Nuline Design is an Architectural Firm in Seattle that wanted a clean and modern logo for their company They wanted to reflect their environmentally-friendly green approach to architectural design. I went with an organic color as well as plant-like typographic element. Cad Solutions is their sister company, specializing in AutoCad.